Trade Show Booth Constructor in Nurnberg

Strategies and optimize your presence at the Nuremberg trade fair

Phase 1: First steps

• Evaluate and select the exhibition: Carefully consider your options and choose the ideal event to meet your objectives.
• Set and approve a budget: Define your exhibition budget and secure the necessary approvals for your financial plan.
• Submit application and agreement: Complete the show application form and finalize the contract to confirm participation.

Phase 2: Ten months in advance

• Evaluate exhibitor documentation: Thoroughly review the exhibitor documentation package and ensure timely completion of all required forms.
• Obtain exhibition program: Obtain the official exhibition program from the organizers to help you strategize your participation.
• Confirm program event participation: Confirm your company’s participation in the exhibition’s relevant business or scientific events.
• Communication: Maintain close contact with the show organizers to keep abreast of any changes or developments.

Phase 3: Six months ahead

• Define showcase offerings: Precisely outline the products or services you intend to showcase at the event.
• Reserve your space: Secure your space at ESBAU (Nuremberg Exhibition Center) to maximize visibility.
• Create a promotional plan: Work with advertising and marketing teams to create a comprehensive promotional strategy for your participation.
• Share event plans: Communicate your planned events or activities to organizers for seamless coordination.

Phase 4: Four months ahead

• Assemble your show team: Identify the people who will represent your company at the event.
• Delegate responsibilities: Coordinate with relevant departments to assign roles and responsibilities for a cohesive preparation process.
• Budget meeting: Convene a dedicated meeting to review and approve the final event budget.
• Prepare for PR: Write compelling press releases with the help of your advertising or PR teams.
• Booth design and materials: Finalize your stand design and create promotional materials for the event.
• Secure invitations: Obtain invitation cards from the organizers for distribution.
• Logistics planning: Organize accommodation and travel arrangements, including hotel and flight bookings.

Phase 5: Three months before the event

• Launch pre-event marketing: Launch a targeted marketing campaign to drive traffic to your stand.
• Engage with the media: Distribute press releases to print media to build anticipation and interest.
• Monitor progress: Regularly assess your progress against the timeline to ensure consistent progress.

Phase 6: Two months out

• Assess readiness: Conduct a comprehensive meeting with your trade show team to assess your readiness and synchronize efforts with other business units.
• Amplify marketing: Increase your pre-event marketing efforts by sending personalized invitations to potential and existing customers.
• Fine-tune staffing: Finalize staffing schedules, working conditions, and any arrangements for temporary staff.
• Prepare post-event communications: Organize materials for communicating with clients after the show.
• Confirm travel and accommodation: Confirm accommodation and travel reservations, including hotel stays and flight details.

Phase 7: One month before

• Conduct training sessions: Organize training sessions for your staff to equip them with the necessary skills and knowledge.
• Issue reminder invitations: Send reminders to encourage participation and attendance.
• Order Necessary Services: Order essential services and equipment such as loading assistance, security, and technical set-up.
• Secure passes and coverage: Procure exhibitor passes and arrange necessary insurance.

Phase 8: Within two weeks

• Prepare staff: Begin comprehensive training of your staff to ensure they’re well prepared for the event.
• Coordinate meetings: Reach out to potential customers and partners to finalize meeting schedules during the event.

By meticulously following these steps, you’ll build a solid foundation for a successful and impactful appearance at Nürnberg Messe.

Phase 9: Final countdown

• Finalize your preparations: Ensure all loose ends are tied up as you approach the event.
• Test run: Conduct a test run of your stand setup to identify potential problems and make necessary adjustments.
• Confirm logistics: Confirm all logistics arrangements, including transport, equipment, and materials.
• Coordinate staff: Review roles and responsibilities with your staff to ensure everyone is on the same page.
• Conduct a pre-event meeting: Gather your team for a comprehensive briefing to synchronize efforts and address any last-minute concerns.

Phase 10: Showtime

• Arrive early: Arrive early on the event day to set up your booth and ensure everything is in place.
• Engage attendees: Create a welcoming atmosphere at your booth to attract and engage attendees.
• Network and connect: Take advantage of the opportunity to network with potential customers, partners and industry peers.
• Host events: Host the events you’ve planned, such as presentations, demonstrations, or workshops.
• Gather leads: Actively collect contact details and leads from interested visitors.

Phase 11: Post-event activities

• Debrief with the team: After the event, gather your team for a debriefing session to discuss what went well and areas for improvement.
• Follow-up: Reach out to the leads and contacts you collected during the event with personalized follow-up messages.
• Evaluate performance: Evaluate the success of your participation by analyzing key metrics such as lead generation, engagement, and ROI.
• Gather feedback: Solicit feedback from your team and attendees to gain insights for future improvements.
• Plan for next year: Start strategizing for your next event, considering lessons learned and new opportunities.

By carefully navigating through these phases, you’ll ensure a successful show and lay the foundation for continued growth and success in your exhibition endeavors.